IWOMexplorer™ is a platform specially created for brand communication strategy and brand insight: IWOMexplorer™ is customized for the needs of Chinese marketing professionals, offering quantitative analysis of Chinese internet word of mouth and comprehensive analysis of strategy and insight. Analysis of data covers the content and trends of IWOM, buzz drivers, source media, opinion leaders, etc.
IWOMexplorer™ witnesses a rich Chinese IWOM research experience, unique Chinese IWOM text mining and analysis techniques: With CIC's powerful semantic search technology and industry-specific keyword taxonomies built by CIC through many years of experience in the China market, there is no need for keyword programming - users can simply select from pre-programmed menus covering hundreds of different brands, products and attributes. It is not only easy to use, but also allows for more convenient data query.
IWOMexplorer™ offers objective, comprehensive and professional measurement and analytics from a 3rd party perspective: CIC is an independent China IWOM research and consulting firm. Since CIC does not do marketing execution or 'buzz marketing' of any kind, CIC can offer a '3rd party' perspective void of the inherent conflict of interest that comes with marketing agencies which try to both "influence" and "measure" the buzz they create. Furthermore, our solutions come from almost 6 years of an exclusive focus on working with Fortune 500 clients to understand the essence of IWOM and IWOM analytics.